Bringing Smart Home Solutions to the International Market¡ªArrow¡¯s Vietnam Flagship Store Opens, Targeting the Southeast Asian Market.

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With the rapid growth of the global smart home market, the industry is experiencing an explosive expansion. According to Statista, the global smart home market is projected to reach $154.4 billion by 2028, with a compound annual growth rate (CAGR) of 67% over this period. Amid this wave of growth, Arrow is accelerating its global expansion with a commitment to becoming a world-class provider of high-end smart home solutions.

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On February 26, Arrow¡¯s first Vietnam flagship store grandly opened in Ho Chi Minh City. Spanning 1,000 square meters, the store features immersive experience-based layouts, simulating real home environments. Besides, Arrow hosted a grand product launch event under the theme "Smart Choice, World-Class Quality," unveiling a range of new smart bathroom products. This milestone marks the official launch of Arrow¡¯s strategic expansion in the Southeast Asian market, offering an immersive shopping experience for overseas consumers.

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Arrow Vietnam Flagship Store Grand Opening & New Product Launch

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At the event, Mr. Xie Wei, Director and Deputy General Manager of Arrow Home Group, stated: "The opening of the Vietnam flagship store is a key step in Arrow¡¯s global strategy. We¡¯re committed to strengthening our presence in Southeast Asia, accelerate global expansion, and build an integrated system that focuses on technological innovation, product upgrades, and brand development, providing high-quality smart home experiences for consumers all over the world."

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Xie Wei, Director and Deputy General Manager of Arrow Home Group

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Vietnam¡¯s First Flagship Store Aims at Making Smart Solutions and Building A New Benchmark for Spatial Experiences!

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Unlike traditional retail stores that focus solely on product sales, the Arrow flagship store strives to launch smart toilets, thermostatic showers, and a full range of bathroom products, creating an authentic home experience tailored to Vietnamese consumers, and providing intelligent, healthy, and comfortable home solutions that enhance everyday living.

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Zhou Peng, General Manager of Arrow Home¡¯s Overseas Business Division

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Zhou Peng, general manager of Arrow Home¡¯s Overseas Business Division, further introduced at the launch event: ¡°The Vietnam flagship store will launch brand-new smart bathroom and wellness products, offering consumers more intelligent, comfortable, and high-quality home solutions.¡±

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Notably, Arrow has created a custom bathroom scenario engineering area, seamlessly integrating scenario experience and business consultation. Consumers can not only customize products but also experience different smart home scenarios, allowing them to intuitively feel the high quality living with smart home system.

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Exhibition Hall of Arrow Vietnam Flagship Store

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Focus on the Vietnam Market Requirements and Promote Development of Smart Home Market with Localized Innovation

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As one of Southeast Asia¡¯s most promising emerging markets, Vietnam is undergoing rapid urbanization. Statistics show that, the country's urbanization rate is growing at 3% annually, and by 2025, demand for new residential units is expected to exceed 800,000. The mid-range bathroom market is also projected to grow by 23% annually. By 2029, Vietnam¡¯s home market is expected to reach $7.08 billion.

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Seizing this market opportunity, Arrow focused on Vietnamese consumer needs and actively promotes localized innovation strategies. Among the newly launched products, the X7-ZOOM smart toilet integrates ergonomic design with advanced technologies, such as smart sensing, automatic lid opening, and self-cleaning, redefining the smart bathroom experience to precisely meet the consumer demands. Besides, the H2-AKB2130H smart toilet won the 2022 GOOD DESIGN and German Design Awards, featuring antibacterial glaze materials developed in collaboration with the Chinese Academy of Sciences, together with nano-silver ion antibacterial technology, which ensures long-lasting hygiene and health protection, making it an ideal choice for modern households seeking high-quality living.

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Arrow X7-ZOOM Smart Toilet

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Arrow has always upheld a ¡°human-centered¡± design philosophy, continuously innovating to meet diverse market needs. It is worthy noting that the Wellness Series products, designed specifically for different special user groups, including adults, children, and wheelchair users. This series features barrier-free solutions across washbasins, toilets, and shower areas, ensuring accessibility, safety, and comfort. For example, the shower area are equipped with anti-slip flooring, grab bars, and thermostatic controls, providing users with comfortable and safe bathing experience.

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Arrow¡¯s Wellness Series and Yue Series

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¡°We firmly believe that true market leadership comes from precisely understanding user needs,¡± emphasized Xie Wei. ¡°Over the next five years, Arrow will continue to strengthen its presence in Vietnam market, achieving key breakthroughs in smart toilets and other segments and eventually becoming the top brand choice for Vietnamese households upgrading their smart bathrooms.¡±

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Accelerating Global Expansion and Deepening Development in Southeast Asia Market

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Arrow¡¯s globalization strategy extends beyond simply exporting products, establishing a comprehensive ecosystem from R&D and manufacturing to branding and operations. Currently, Arrow operates in over 60 countries and regions and has established exclusive stores across Southeast Asia, Africa, and other countries along the Belt and Road Initiative routes. Additionally, Arrow has set up 8 R&D centers and 10 core manufacturing bases worldwide, ensuring all products meet international standards through cutting-edge technological innovation and rigorous quality control. Arrow¡¯s bathroom solutions have been implemented in landmark projects in the Middle East market, including: Publich washroom in China¡¯s Consulate General in Oman, Doha International School in Qatar, and Maputo International Airport in Mozambique, demonstrating Arrow¡¯s premium quality and reliability in the international markets.

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Exhibition Hall of Arrow Vietnam Flagship Store

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Arrow deeply understands the key factors for a successful global strategy. Beyond continuous product quality enhancement and technological innovation, the company focuses on precise localized marketing and operational strategies. In consideration of the characteristics of the Vietnamese market, Arrow has forged strategic partnerships with leading local enterprises such as DASH Group and Lotus Supermarket, establishing a diversified distribution network to strengthen its market penetration. By rapidly adapting to local markets and aligning with consumer needs, Arrow is committed to delivering differentiated value and enhancing the customer experience.

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Ms. L¨º Ho¨¤ng Di?u T?m, Chairwoman of DASH Group Co., Ltd. also mentioned with Arrow during her speech. She emphasized her confidence that this collaboration would bring a new smart home experience to Vietnamese consumers and drive the upgrade and development of the local home industry.

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Ms. L¨º Ho¨¤ng Di?u T?m, Chairwoman of DASH Group Co., Ltd.

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From established markets in Europe and North America to emerging markets in Southeast Asia and Africa, Arrow¡¯s precise global strategy and deep commitment to localized innovation have earned widespread recognition and trust from consumers worldwide.

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Group Photo at the Grand Opening of Arrow¡¯s Vietnam Flagship Store & Product Launch Event

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Under the wave of this new era, private enterprises are embracing greater opportunities for growth. The recently held Private Enterprise Forum emphasized that the prospects for private economic development are bright, and now is the perfect time for entrepreneurs to make their mark.

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Arrow Vietnam Flagship Store

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Seizing this historic opportunity, Arrow actively promote China¡¯s smart home products to the global markets. In the future, Arrow will continue to drive innovation, delivering intelligent and comfortable home experiences to consumers worldwide, setting a new benchmark for ¡°Made in China¡±, and leading the evolution of the global smart home industry.